关注Fabia晶锐, 先看新乐风

 

The funny thing is when I googled it today, th paid sponsor link changed back to Fabia.

 

Well, it's really good easy campaign.

 

You pay only for several days google ad sponsorship, and use that camapaign image to create a SEM story (being posted on various marketing sites) to promoto the car.

 

Very cheap indeed

 

 

 

 

 

 

 

 

By Profero NY

 

Mmmm, nice features, really nice...

 

 

 

By Tribal DDB, London

 

Very nice branding, and smart campaign.

 

PS: the VW UK site was also great in brochure download pages design.

 

 

姿生堂

 

 

From Adverblog

 

Manga site built for Shisheido, mmm, sissy.

 

 

The latest Facebook Global Monitor report released by Inside Facebook has revealed, rather unsurprisingly, that China heads the pack of three countries that actually lost more active users than it gained for the month of September (the other two being Iceland and Cyprus). When Facebook was banned in July, the social network had one million monthly active users. That figure collapsed to half a million in August, before shrinking further to 41,000 in early September, and now as of the beginning of this month, only a measly 14,000 remain. Totally authoritative anecdotal reports suggest that these 14,000 diehard Facebook users comprised mostly of smart Shanghaiist readers who know where to get their VPN and other desperate expats who just miss their friends back home.

 

From Shanghaiist

 

 

 

 

By The Hive, Toronto, Canada

 

 

 

Q&A from Skip Weldon, VP of Marketing at Friendly's about restaurant kid friendly interactive campaign

 

Q What was the genesis of the "I wanna go to Friendly's" interactive campaign?

A The campaign was created in March to support an effort we began last year with what was a very successful commercial. We saw tremendous organic interest with this effort online. Kids were posting their own impressions of the "I wanna go to Friendly's" campaign on YouTube.

Q What was the execution?

A We developed interactive games on a dedicated campaign Web site, IWannaGoToFriendlys.com. We connected the concept that was on television and that was in the restaurant to a Web site with games that further reinforced the message. We also ran the "Sprinkle vision" promotion that began in the restaurants, where kids were given glasses with codes on them that drove them to our Web site. There was also a connection when they came to the Web site to play games to get them to come back to the restaurant to get more codes to play online.

Q What were the results?

A We have about 95,000 kids who are playing these games. In addition, the amount of time that kids spent on the site grew compared with the initial launch.

Q What age range did you target?

A We were trying to connect the brand with eight- to 12-year-olds. But we've also seen interest from younger kids, teenagers and parents.

Q Did you have any challenges creating messaging that is geared towards children?

A We want to be responsible in talking to kids and make sure that kids and their parents perceive the brand as a responsible brand, so the messaging has to be responsible. It is a big challenge, because sometimes you may have ideas that could be very compelling and very exciting, but you've got to realize who your audience is and respect them. We take that very seriously.

Q Was the goal of the campaign customer acquisition or retention?

A It was both. There is always an opportunity for us to grow the brand and get people excited about Friendly's restaurant. And every year, there is a whole new set of consumers who are coming into our audience, so we constantly have to keep things exciting.

Others

Winning prize for the kids

Free icecream for a year - which is 3 for a month
A trip visit to real ice cream factory, plus free icecream for a year, $25 iTune gift card
Appear in the next commercial, icecream, iTune, a FLIP camera

 

extracts

 

-SNS campaign

-Vlog - metacafe, youtube, yahoo video, AOL video, DailyMotion, Break.com

-SNS site - Facebook, Twitter,

-offer - coupon, tips, recipes

-agency - second city communication

 

Sara Lee Deli launched a social media campaign on September 14 to promote its pre-sliced deli meats to moms. The goal of the “Mama saga” effort is to build awareness of its prepackaged products and acquire new customers, while at the same time bolstering relationships with existing customers.

“We're really looking to build consumer relationships with our brand using social media,” said Becky Thomas, assistant brand manager at Sara Lee Deli. “If you have a brand ambassador making a personal recommendation to their friends in their social space, then that recommendation is really going to matter.”

The campaign includes online videos, created in conjunction with Second City Communications, and dedicated Facebook and Twitter pages. The social media creative focuses on the everyday struggles of moms running a family and features actors who are also real-life mothers. The online community content also ties into the theme of the busy life of a mom. The Facebook page includes satirical webcam “confessional” videos that ask, “How would you handle this Mama Saga?” while having fun with the issues that face moms. 

In a move to build interactivity, the Facebook page includes one-on-one conversations with mom bloggers and mom blogger networks, as well as recipes, tips and promotions. Consumers who join the brand's Facebook page get a $3-off coupon.

Videos launched this week at various Web destinations, including the Sara Lee Deli Facebook page, a dedicated channel on Metacafe, YouTube, Break.com, Dailymotion, Yahoo Video, VideoEgg, Pandora TV and AOL Video.

 

 

 

Ipod lucky draw + Viral video + Cute icon design + online game + forum + first class SNS site promo

 

Implant FMCG/auto brands into big SNS, protal sites has become a staple those days.

 

 

 

 

From Baidu

 

Kind of viral.

 

 

 

Just for fun in such a boring day.

 

 

 

By Saatchi & Saatchi Mexico

 

 

 

By Preston Kelly, Minneapolis, USA

 

 

Zappo got 432 guys working on twitter.

 

Instead of IM, email, call center, twitter will become another feed.

 

Though SNS, BBS, other online forums also doing the problem solving 'customer center' somehow.