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Corporate Blog Making不要自说自话 Be more professional
很多的企业在创立自己的BLOG的时候都犯了一个关键性的错误，他们把企业BLOG视为仅是一个新的传递产品和服务信息（包括一些企业新闻）的渠道。虽然说促进销售和提升品牌是企业BLOG之所以存在的关键目标，但是仅仅自说自话的方法一定不是最好的方法。 优秀的企业BLOG不仅仅讲述产品和服务的信息，还会包括一些与产品或服务有关的行业新闻，人们感兴趣的资讯和一些案例。在企业BLOG里增加消费者感兴趣的信息，可以吸引用户及时回访问BLOG，从而带动消费者关注更多的产品和服务信息。 聚焦 Focus on specific topic 通过向读者提供他们所希望获得或者正在寻找的信息去获得忠实的访客。假如一个访问鞋类经销商BLOG的用户想要了解的是最新的鞋子款式以及一些时尚相关资讯，但是她却必须从包含大量的旅游/家装/健康的内容中进行筛选，那么BLOG很可能失去这些访问用户，他们很可能就不会再来访问了。 个性 Touch of personality 这里的“个性”实际上更可以理解为人性化。也就是说让消费者能够感觉到，是一个活生生的人在和他进行沟通，而不是一个官话连篇的官方PR稿子。 有趣 Not just boring news/case studies, bring sth interesting/creative 制造特权 Be unique From Adblog IDA Ireland - Clean energyClean energy. Green technology. + Fresh thinking
By McConnells, Dublin, Ireland 中国二三线市场营销需用七种武器 第一，进的漂亮。我们要最大限度的了解和理解我们的目标二三线市场，懂得市场真相，精通市场本质，确定市场的特点，建立深入的研究系统，用大量的
数据证明自己即将推动的市场全部面貌和可能出现的市场震动。我认为，不了解二三线市场最好别进去，进去容易出来难，进去的时候鲜花满枝头，离开的时候可能
就是花残满江湖。
第二，做的精彩。我们要了解我们的对手和我们自己的产品。有的企业营销不管自己适合不适合这个市场，唱着歌就欢天喜地的来营销了，后果都很严 重。如果我们的对手在这里表现出色你更要加倍小心，如果你没有战胜它的勇气和法宝，只会加大你的负担成为最大牺牲品。这年头活着已经很不容易，能不做加速 死亡的事就别做了。所以一定要把自己的产品和二三线市场结合起来，磨合起来，打一场有创意有想法有销量的营销战斗。 第三，传的美妙。在中国二三线市场做传播很考验营销人的智慧。中国二三线市场的广告环境很复杂，很乱，好品牌几乎都会被质量很差劲的广告所污 染，而传播作为二三线市场的重要的营销手段，不仅受欢迎而且也会受打击。我们一定要清醒，中国二三线市场的广告费用比一线城市不会少太多，而且传播的手段 也需要有效，不仅要整合多种应用性媒介，更要选择能直接带来销量的媒介，中国二三线市场一定程度上就是看你的传播能力，没有两把刷子就别去给消费者的钱包 进行大扫除了。 第四，促的激越。事实上更需要明确的是中国的二三线市场分布的非常不均匀，有的地方成熟有的地方肤浅，有的地方艰难有的地方简单，但是这些地方 也已经被所谓的大品牌所占领，面对强大的敌人，我们如何破解，办法只有一个，别人进行品牌攻略，我们要进行促销攻略，在二三线市场密集地进行促销是很好的 营销方式，因为和消费者特别是和二三线的消费者互动是最容易获得成功的。 第五，玩的透彻。在二三线市场搞营销把终端彻底做透是非常重要的，在这个渠道制胜，终端为王的时代，终端的缺失注定你会失败。二三线市场一定要 把终端做好，做到消费者想怎么买就怎么买，想怎么方便着买就怎么方便着买的程度。企业想把营销搞好，就要把终端折腾的风华正茂，否则就会受到严峻考验。终 端就是最后一站了，值得开发二三线的营销将士努实，就是想方设法通过什么方式能够最简便最直接地把货卖到消费者手上。所有商家一直在研究的都是要怎么来 卖,很少研究目标消费者是怎么来买的,为什么而买。诸如打折扣做促销之类，做出了很大的让步和牺牲，却依旧无法令消费者动心。这说明我们的企业和品牌的思 维方式有问题。我们在研究消费者的时候，下意识地站在了自己的角度，想当然地以为我们给消费者的就是他们想要的，但事实并非如此。我们需要从根本上转变思 维角度，从消费者的角度思考他们的采购行为和采购特点，如季节性、适当性、价位等，研究消费者在这个季节、这个时间段、这个消费环境下希望我们给他们提供 什么东西。 I don't like this writing style, but the point 4, 5 is quite spot on, and could be useful even in tier one cites. For point 3, yes,true,true... How to collect leadsThis way you can collect leads on your blog or website. 1. Blocked Content & Mandatory. You lead form will interrupt viewers looking at your content. They will have to fill out the form before continuing. 2. Blocked Content, Optional. Your lead form will interrupt viewers, but can be skipped. They will be able to view all of your content without having to fill out the form. 3. Last slide. Your lead form appears on the last slide, after they have viewed all of your content. From Slideshare. Pivot Boutique - KarmaGood karma is in
By Euro RSCG Chicago, IL, USA
Solpadeine - SkateboardFast acting pain relief
By Ogilvy Group, Ukraine
This is hilarious anyhowMetro Phone Call
A: What? Talk! A: Forgive? Forgive what? Are you fucking finished? I ignore your cell, you use your home phone, I ignore that and you use your friend’s phone. Are you a crook? A: Explain? Explain what? I only saw the truth. When you dared to find a ‘lao po‘ [nickname for wife/girlfriend] on the internet and give her your number, you should’ve foreseen today’s consequences/result. What is there to explain? A: Funny, that’s because I found out early. I found out about you and that woman just when you’re about to hook up, if I hadn’t, who knows how far you would’ve gone. A: Things on the internet aren’t serious? She calls you ‘lao gong‘ [nickname for husband/boyfriend], it’s on your cell phone, and you still call it playing around? You sure know how to play! A: Then what is being unfaithful? You and another woman chat on the internet, pine for each other, called each other lao gong and lao po, exchange phone numbers, then talk everyday on the internet. After that you meet, make out, go to a hotel, get naked, have sex—when you’re about done you shoot it outside, that’s all called not betraying me, right? (This was too 雷 for me.) Continued: A: Don’t fucking talk so much, I’m not listening. A: Give you another chance? That’s funny, give you another chance to cheat on me? Who do you think I am? A: Fuck I can’t hear, get your fucking tongue straightened before you talk to me. A: Don’t talk to me about chances, understand? I won’t give you another chance, if there’s a first time there’ll be a second time. If I make the same mistake once, I’m ignorant, twice, I’m an idiot, third time, then I’m a retard! I don’t even want to be an idiot, OK? A: Are you fucking finished, because I don’t have the time to play online games with you, you find women on the internet. Does that mean I can go out with other men when you go to work at night? A: Enough enough, stop calling alright? You’re fucking disgusting, I don’t want to turn off my phone, I have work and I have clients, I don’t have time for this hassle. A: No forgiveness! How many times do you want me to say it? A: That’s fine, you think I care? A: If you didn’t care, why are you talking so much? Continued: A: Listen up, there are only two words I want to say to you: go die!!! A: Go fucking die as far away from me as fucking possible, understand? A: Don’t fuck with me. Put my key on the table. Starting today we’re not associated in any way. Take all your stuff, if you don’t I’ll throw them away. A: I’m overreacting? That’s fucking hilarious, I’m not 70 going on 80, or what, did I not treat you well? Did you need to find emotional shelter on the internet? Did you need to give her your phone number? Did you need to call her lao po? Did you need to text her and let me find out? A: Get out! Can’t you understand Chinese? A: That’s right. We’re over, over, over, find a mirror and look at yourself! A dog with two legs is rare, men with two legs are all over the street! A: Aiya, thank you brother, it’s been days and you finally agreed to break up, thank you very very much. Watch your step when you go, I won’t be there to see you off. Also, listen up and remember. From today on, don’t tell anybody that I’m your ex. Having dated you, I’m ashamed. Don’t talk to me when you see me on the street alright? Of course don’t worry I won’t greet you either, I’ll treat you like empty space. Don’t tell people that you know me. Alright? That’s it? From now on we don’t know each other. Alright! Earth HourTwitter: http://twitter.com/earthhour Facebook: http://www.facebook.com/group.php?gid=2235111402 MySpace: http://www.myspace.com/earthhour Flickr: http://www.flickr.com/photos/earthhour_global YouTube: http://www.youtube.com/earthhour2009
谁是猪头18:32 PM A: 告诉你一件事情 我现在的男朋友 比你还要胖
22:06 PM B: 你个猪头
22:06 PM B: 今天我的电脑正海投在投影仪上
Just for funBy Ana Galvañ |
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